About The CEO
Hi! Thank you for checking out Uptown Girl Beauty Co! My name is Michenelle and I am a full-time college student and also a content creator on YouTube. I always loved beauty and cosmetics and my love for it started as a result of my environment. I am from Brooklyn, NY (one of the best cities ever 🧡) and being from New York City to me was a popppping thing! To other states, we were always seen as dirty because of our trains or because of it being so crowded but let's be honest: there is no city like NYC. The trains go from uptown (Harlem and the Bronx) to downtown (Brooklyn, Queens, and Staten Island) and is one of the main things that makes our city stand out. I saw beauty in the trains and its beauty is one of the main reasons I will forever love NYC and why it is apart of my brand. NYC has its own style, swag, and culture! Besides that, my love for beauty grew as a result of being criticized about my looks. I was always told that I had too much of a "big nose", my eyes were too "chinky", or my lips were too full. I soon realized that my beauty was blinding. My black is beautiful! Yes, my lips were full; yes, my nose is big; yes, my eyes are chinky! However, that is what makes me, me! And I am gorgeous, periodt. I used faux lashes, lip gloss, and other beauty items to ENHANCE my beauty! And this is why I decided to incorporate different shades of black girls into my brand. We are ALL beautiful. I want you to remember this as you scroll through my site. You are ALREADY beautiful, and are only enhancing your beauty. We embrace minority culture here!
Uptown Girl Beauty Co. was first known as Uptown Girl Lashes Co, a black-owned lash brand that focused on selling affordable mink lashes to all. Uptown Girl Lashes Co was started in 2019 by the current CEO, Michenelle D., and former CEO, Deneisha C. However, in July 2020, it was developed into a black-owned beauty brand that sells multiple cosmetic items besides faux eyelashes: natural lip gloss, lip scrubs, and more to come.
Uptown Girl Beauty Co. was created for the queens and kings who want to enhance their beauty with both affordable and natural products. We also encourage minorities and people of color to embrace who they are, especially their skin color and where they are from (because they are mostly from inner cities).We want people to know just how beautiful they are, and how being from a city area and of course brown/black in any way is beautiful!
We understand the high demand for quality AND affordable cosmetics in this era ... but who wants to buy them at an overpriced rate? We are here to serve you with the best cosmetics at the most affordable price you will find!
Enjoy your products and be sure to follow us on Instagram @uptowngirlbeautyco & @michenelle_ 🧡